(320) 639-2229 | medical@babysonbroadway.com


DME Support During Your Pregnancy & Postpartum Journey

At Baby’s on Broadway, we believe every mother deserves unwavering support during her pregnancy & postpartum journey. Our curated range of DME products is handpicked to ensure comfort, safety, and empowerment, as you embrace the joys of motherhood. Our products range from Breast Pumps & Maternity Supports to Advanced Gestational Diabetes Solutions.



How It Works

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Select your insurance provider & select your product


We'll verify your coverage and handle all the paperwork


Sit back and wait for your product to arrive

Order through your insurance

We’ll take care of contacting your provider and billing your insurance.

Our Range of Pregnancy & Postpartum Products

Handpicked for Comfort & Care: Supporting Mothers in Every Step of Their Pregnancy & Postpartum Journey

woman using elvie curve

Breast Pumps

Make sure to tell us the product you need when filling out the form.

woman using the dexcom g6 while running

Gestational Diabetes Support/ CGMs

Make sure to tell us the product you need when filling out the form.

elitone device

Incontinence Devices

Make sure to tell us the product you need when filling out the form.

postpartum support garment through insurance

Belts & Support Garments

motif biliblanket through insurance


Make sure to tell us the product you need when filling out the form.

Our dedicated team is here to guide you in selecting the perfect pregnancy or postpartum product. We consider factors like your specific needs, comfort preferences, and recovery stage to ensure you get the best fit.

Baby's On Broadway Is Here To Help
Nurturing Every Step of Your Journey

girl listening to her moms pregnant belly

Before Birth (Prenatal)

The journey to motherhood begins long before the first cry of your newborn. During the prenatal phase, both mother and baby undergo significant changes, and proper care is essential for a healthy pregnancy journey.


At Baby’s On Broadway, we specialize in providing durable medical equipment (DME) to support expecting mothers during this transformative phase. Whether it’s specialized support wear, pregnancy pillows, or other essential equipment, our products are designed with the safety and comfort of both mother and baby in mind. Embrace the upcoming arrival of your little one, confident that you have the right tools from Baby’s On Broadway to support you.

During Birth

The moment of birth is profound, marking the transition from anticipation to reality. As you step into this pivotal chapter, having the right equipment can make a difference.


At Baby’s On Broadway, our durable medical equipment (DME) is crafted to cater to the specific needs of mothers during labor and delivery. From specialized birthing balls to support cushions, our products prioritize your comfort and safety. As you welcome your little one into the world, take solace in knowing Baby’s On Broadway’s DME offerings are there to provide the support you deserve.

mom holding baby after birth

After Birth (Postpartum)

The journey doesn’t end with the arrival of your little one; the postpartum phase is a time of recovery, bonding, and new beginnings. Navigating this period can be smoother with the right support.


At Baby’s On Broadway, our focus is on supplying durable medical equipment (DME) tailored to the postpartum needs of new mothers. From nursing aids to postpartum support wear, our products aim to enhance your comfort and assist in a healthy recovery. As you embark on the joys and challenges of motherhood, rest assured that Baby’s On Broadway’s DME offerings are by your side, every step of the way.

Breast Pumps That We Offer

Frequently Asked Questions

We offer a comprehensive range of products to support you during pregnancy and postpartum recovery. Our selection includes:


  • Breast Pumps: Electric or manual devices for extracting breast milk.

  • Gestational Diabetes Support/CGMs: Continuous Glucose Monitors and other supplies for managing gestational diabetes.

  • Incontinence Devices: Products to manage urinary incontinence, including pelvic floor trainers, and Elitone, a non-invasive device specifically designed for women’s urinary incontinence.

  • Breast Pump Supplies: Additional accessories like breast shields, valves, and milk storage bags.

  • Biliblankets: Phototherapy blankets used for treating newborn jaundice.

  • Maternity Support Belts: Belts designed to support the lower back,  abdomen and pelvic region during pregnancy.

  • Compression Stockings: Specially designed stockings to prevent or manage varicose veins during pregnancy.

  • Postpartum Recovery Garments: Specialized garments to aid in recovery after childbirth, such as C-section recovery belts.

  • Nipple Shields and Creams: Products to aid in breastfeeding and nipple care. *

  • Baby Monitors: Some high-end baby monitors designed for medical needs, such as apnea monitors, may be covered.

  • Fetal Dopplers: Devices to monitor the baby’s heartbeat at home. *

  • Nasal Aspirators: Devices to clear a baby’s nasal passages. *

  • Humidifiers: Devices to maintain optimal humidity levels, often recommended for newborns. *

  • Nutrition Supplements: Prenatal and postnatal vitamins and supplements may be covered depending on the insurance plan. *


This extensive range aims to meet the diverse needs you may have during this important life event and stage that you are going through.

Note: Coverage can vary, and if declined, it is due to your insurance provider and not Medical by Baby’s On Broadway. It’s essential to consult with your healthcare provider to ensure you are applying for the correct product or products. If you don’t see what you need in this list, we encourage you to still submit a verification form with us. Simply select “Other” and provide a brief description of what you need.

For the most accurate and personalized guidance, consult your healthcare provider. They can assess your specific needs, complications, or discomforts and write a prescription for the appropriate products. A prescription is essential for us to provide you with the necessary products through insurance. Once you have the prescription, you can proceed with selecting the products that align with your healthcare provider’s recommendations from our extensive range.

The timing for using postpartum care products can vary depending on the type of product and your individual health condition. For example, if you had a vaginal tear during delivery, you might need to wait a few weeks before using certain products designed for vaginal care. After delivery, you may experience vaginal discharge, soreness, and other symptoms that could require immediate attention. Some products like sanitary pads for vaginal discharge or ice packs for soreness can be used right away. However, it’s crucial to consult your healthcare provider for personalized advice tailored to your needs.


Additional Information


  • Vaginal Soreness: If you had a vaginal tear or incision during delivery, you might experience soreness for a few weeks. Products like ice packs or witch hazel pads can be used to ease discomfort.
  • Vaginal Discharge: After delivery, you may experience vaginal discharge made up of mucous membrane and blood for weeks. Sanitary pads can be used to manage this.
  • Incontinence: Pregnancy and delivery can affect your pelvic floor muscles, leading to incontinence. Pelvic floor exercises (Kegels) and sanitary pads can help manage this issue.


Important Note


Always consult your healthcare provider before using any postpartum care products to ensure they are appropriate for your condition.


Yes, we offer a range of devices aimed at supporting pelvic floor rehabilitation post-childbirth. These include generic pelvic floor exercisers, Kegel trainers, and specialized devices like Elitone. Elitone is a non-invasive device that uses gentle electrical stimulation to help strengthen pelvic floor muscles, making it a popular choice for many individuals postpartum.


These devices can be an important part of your postpartum recovery, aiding in the strengthening and rehabilitation of pelvic floor muscles. As always, it’s crucial to consult with your healthcare provider for a prescription and to determine which device may be most appropriate for your specific needs.


The postpartum support products available through Medical by Baby’s On Broadway are sourced from reputable vendors and manufacturers. These products are specifically designed to provide comfort and adaptability as your body undergoes various stages of postpartum recovery. With features like adjustable Velcro straps or elastic bands, the products can be tailored to fit your changing body comfortably. The materials used in these products are often breathable and gentle on the skin, aiming to minimize irritation and maximize comfort.


Whether you’re looking for a C-section recovery belt, a pelvic floor exerciser, or other maternity support garments, these products are geared towards facilitating your healing process and improving your overall well-being. As always, it’s crucial to consult your healthcare provider for a prescription and personalized advice on the most suitable products for your specific recovery needs.


Absolutely! We understand the challenges that can come with breastfeeding. To assist with common issues like nipple soreness or engorgement, we offer a variety of products. This includes soothing nipple creams, absorbent breast pads to manage leaks, and specialized breast pumps designed to optimize milk extraction while ensuring comfort. 

Our breast pumps are typically covered by insurance. Additionally, for other breastfeeding support products, you have the option to purchase them directly from our website. Many of these products can be purchased using FSA/HSA funds or without. Always consult with your healthcare provider for personalized advice on the best products to support your breastfeeding journey.

Cleaning and care instructions vary by product. Always refer to the manufacturer’s guidelines for proper cleaning and maintenance.

Absolutely, we provide a range of products specifically designed to manage postpartum bleeding and lochia. These include highly absorbent sanitary pads that are gentle on sensitive skin, as well as postpartum underwear with built-in absorbency layers. 


Some of these products are also infused with soothing ingredients like aloe vera to help with skin irritation. These items are designed to offer maximum comfort and protection, allowing you to focus on your recovery and bonding with your new baby. 


Always consult your healthcare provider for personalized advice on managing postpartum bleeding and lochia effectively.

Contraindications vary by product. Always consult your healthcare provider for personalized advice.

While we don’t offer warranties or guarantees, the manufacturers of the products usually do.

Yes, replacement parts and accessories are generally available through the manufacturer.

To ensure the right fit and size when choosing postpartum support garments, we recommend referring to the sizing chart provided by the manufacturer. These charts often include measurements for various body areas to guide you in selecting the most appropriate size. Additionally, many of our garments come with adjustable features such as Velcro straps, elastic bands, or multiple hook-and-eye closures to allow for a customized fit as your body changes during the recovery process. Always consult your healthcare provider for personalized advice, especially if you have specific medical conditions or concerns that may require a specialized fit.

Yes, many of our products, such as nursing bras and breast pumps, are designed for use both during the postpartum period and beyond. Breast pumps are generally covered by insurance. Other products like nursing bras may not be covered by insurance but can be purchased directly from our website or through FSA/HSA funds. 

For a complete list of FSA/HSA-approved items and other available products, you can visit our FSA/HSA-approved Items Section. Always consult your healthcare provider for personalized advice on the best products for your needs.

Yes, we have a selection of natural and organic products designed specifically for postpartum care. These include creams, lotions, and other skincare items made from natural ingredients. While these products are not typically covered by insurance, some may qualify for purchase using FSA/HSA funds. Additionally, these items are available for direct purchase on our website, separate from FSA/HSA options. 

For a complete list of FSA/HSA-approved items, you can visit our FSA/HSA Approved Items section. As always, consult your healthcare provider for personalized advice on postpartum care.

Due to FDA regulations and hygiene concerns, we cannot accept returns or exchanges on any postpartum products that have been opened or used. Unopened items, with the seal intact, may be eligible for return within a specified period.

Continuous Glucose Monitors (CGMs) like the Freestyle Libre 2, Freestyle Libre 3, Dexcom G6, and Dexcom G7 provide real-time glucose readings. This continuous monitoring allows individuals with gestational diabetes to track their glucose levels throughout the day, helping them and their healthcare providers make informed decisions about diet, exercise, and medication. 


By understanding glucose trends, one can better manage and maintain optimal glucose levels during pregnancy. Always consult your healthcare provider before using any medical devices.


CGMs, including popular models like the Freestyle Libre 2, Freestyle Libre 3, Dexcom G6, and Dexcom G7, are generally considered safe during pregnancy. However, it’s essential to consult your healthcare provider for personalized advice and to ensure that the specific CGM model is suitable for your needs during pregnancy.


Yes, you can generally exercise while wearing a CGM. Devices like the Freestyle Libre 2, Freestyle Libre 3, Dexcom G6, and Dexcom G7 are designed to stay secure during physical activity. However, it’s essential to ensure the sensor is firmly attached and to be aware of any potential interferences during exercise. Always consult your healthcare provider for personalized advice on exercising with a CGM.

If you experience inconsistent readings with your CGM, whether it’s a Freestyle Libre, Dexcom, or any other model, it’s crucial first to ensure the sensor is correctly placed and hasn’t been dislodged. It’s also a good practice to cross-check the CGM readings with a fingerstick blood glucose test for accuracy. Refer to the manufacturer’s troubleshooting guidelines for specific steps. If inconsistencies persist, consult your healthcare provider for guidance and potential solutions.

We offer a variety of incontinence devices to address different needs. This includes urinary catheters, pelvic floor trainers, and specialized devices like Elitone designed to manage urinary incontinence. Always consult your healthcare provider to determine the best solution for your specific condition.

Some incontinence devices, such as Elitone, are designed for multiple uses, while others are disposable. It’s essential to refer to the manufacturer’s guidelines and product specifications to determine the reusability of a particular device.

For reusable devices like Elitone, it’s crucial to follow the manufacturer’s cleaning instructions to ensure hygiene and maintain the device’s effectiveness. Typically, this involves cleaning with mild soap and water but always refer to the product’s guidelines for specific cleaning and maintenance procedures.

Yes, certain incontinence devices, including Elitone, are designed to be comfortable and effective for overnight use. However, it’s always best to consult your healthcare provider and the device’s guidelines to ensure safe and effective use during sleep.

If you notice signs of wear and tear, reduced effectiveness, or any discomfort while using the device, it may be time for a replacement. Regularly inspecting the device and being aware of any changes in its performance can help determine when a replacement is needed. Always refer to the manufacturer’s guidelines for specific indicators and recommended replacement intervals.

In addition to the primary components of your breast pump, you might require additional or replacement breast shields, valves, tubing, or milk storage bags. Some mothers also find hands-free pumping bras or cleaning brushes specifically designed for breast pump parts beneficial. 


While these accessories might not be covered by insurance, you can find a range of breast pump accessories on our website. Additionally, some items might be available for purchase using FSA/HSA funds in our HSA/FSA approved section. Always refer to the manufacturer’s guidelines to ensure you’re using compatible accessories with your specific pump model.

The frequency of replacing breast pump supplies can vary based on how often you pump and the quality of the materials. It’s essential to inspect your pump parts regularly for signs of wear or damage. As a general guideline, consult the manufacturer’s recommendations and consider replacing parts every few months or sooner if you notice any issues. 


If the components you’re looking to replace are the original ones that came with your pump, you would need to purchase them directly through the manufacturer. 

However, if they are supplies or accessories that you purchased separately from your pump, then we may have an option that could fit. While some supplies might not be covered by insurance, you can explore replacement options on our website or check the HSA/FSA approved section for eligible items.

While third-party supplies might be available at a lower cost, it’s crucial to prioritize the safety and efficiency of your breast pump. Using manufacturer-approved supplies ensures optimal performance, safety, and compatibility. If you’re looking for specific parts or accessories, check our breast pump accessories section or the HSA/FSA approved section for a range of options.

To ensure the health and safety of your baby, it’s vital to sterilize breast pump supplies regularly. Most manufacturers recommend boiling the parts or using a microwave steam sterilizer bag. After each use, wash the parts in warm soapy water, rinse thoroughly, and then sterilize. Always refer to the manufacturer’s guidelines for specific sterilization instructions tailored to your pump model.

Regular inspection of your breast pump supplies can help identify signs of wear and tear. Look out for cracks, tears, or any deformities in the silicone or plastic parts. Discoloration, especially in the valves or membranes, can indicate degradation. Reduced suction or efficiency when pumping might also be a sign that certain parts need replacement. 


If the components showing wear are the original ones that came with your pump, you would need to purchase replacements directly through the manufacturer. 

However, if they are supplies or accessories that you purchased separately from your pump, then we may have an option that could fit. Consider exploring replacement options on our website or the HSA/FSA approved section to ensure the pump’s optimal performance and safety.

A biliblanket is a specialized medical device used for treating newborn jaundice through phototherapy. It emits light that helps break down the bilirubin in a baby’s blood, which is then excreted naturally. At Medical by Baby’s On Broadway, we offer the Motif biliblanket, which can be obtained through insurance.

Biliblankets, including the Motif biliblanket, are generally considered safe and are a common treatment for newborn jaundice. However, it’s essential to consult your healthcare provider for personalized advice and to ensure it’s the right treatment for your baby.

The duration of use for a biliblanket varies based on the baby’s bilirubin levels and individual needs. Your healthcare provider will monitor these levels and advise on the appropriate duration for treatment.

Absolutely. Biliblankets, including the Motif biliblanket we offer, are designed for both hospital and home use. This allows for continuous treatment in a comfortable environment for both the baby and the parents. However, always consult your healthcare provider before starting or continuing treatment at home.

For the longevity and effectiveness of the biliblanket, it’s crucial to follow the manufacturer’s cleaning and maintenance instructions. Typically, the outer cover of the biliblanket can be removed and washed, while the light pad itself should be wiped down with a damp cloth. Always refer to the specific guidelines provided with the Motif biliblanket or consult the manufacturer’s recommendations for proper care.


We understand that every individual’s needs during pregnancy and postpartum recovery are unique, and we’re here to assist. If you don’t find the specific product or category you’re searching for when filling out our verification form, please don’t hesitate.


Simply select “Other” and provide a brief description of what you require. Once you’ve submitted the form, we’ll personally reach out to you through your dashboard. We’ll discuss whether we offer a product that aligns with your needs or suggest an alternative that might be just as beneficial.


At Medical by Baby’s On Broadway, we’re dedicated to supporting you throughout your pregnancy and postpartum journey. We value your trust and are committed to providing the best care possible.


If your insurance provider declines coverage for a pregnancy or postpartum product, Medical by Baby’s On Broadway offers you the option to purchase the product directly. We are committed to ensuring that you have access to the essential products for your pregnancy and postpartum needs.

There are several reasons why you might be declined for insurance coverage, and these are generally determined by your insurance provider, not by Medical by Baby’s On Broadway. 


Common reasons for denial include:


  • Lack of Medical Necessity: The insurance provider may not deem the device as medically necessary for your condition.
  • Policy Exclusions: Some insurance plans have specific exclusions for certain types of medical equipment.
  • Incomplete Documentation: Missing or incomplete medical records, prescriptions, or prior authorizations can lead to a denial.
  • Plan Limitations: Some insurance plans have a maximum coverage limit or only cover certain brands or types of devices.
  • Out-of-Network Providers: If the healthcare provider prescribing the device is not in your insurance network, the claim may be denied.
  • Not Meeting the Deductible: If you haven’t met your insurance deductible for the year, this could also result in a denial of coverage.


It’s essential to consult with your insurance provider to understand the specific reason for the denial and to determine what steps can be taken for approval.

At this time, we require you to submit a form for each device or product. However, if you need to change a device later on to a different device during the verification process, you can update us through the dashboard with the new device you would like and then submit the new prescription either through the dashboard or by fax to (320) 639-2290.

If you don’t have a prescription at the time of submitting a verification form, a team member from Medical by Baby’s On Broadway will reach out to you through the dashboard to discuss your needs. However, a prescription from a healthcare provider is required to fulfill any product order. You can submit the prescription online via the dashboard or fax it to us at (320) 639-2290.

You can upload your prescription while completing the verification form online. If you don’t have it at that time or forget to upload it, you can log in to your dashboard later to upload it there. Alternatively, you can fax it to us at (320) 639-2290.

At Medical by Baby’s on Broadway, we are committed to providing our customers with the highest quality of durable medical equipment (DME) and services. To ensure this, we have obtained and adhere to the following certifications and standards:


Medicare/Medicaid Enrollment: We are enrolled as a DME supplier with Medicare and Medicaid, ensuring that we meet the stringent supplier standards set by the Centers for Medicare & Medicaid Services (CMS).


Accreditation: We are proud to be accredited by recognized organizations, ensuring that we maintain the highest standards of service and product quality.


State Licensure: We hold all necessary state licenses to operate as a DME provider, ensuring our compliance with local regulations and standards.


Surety Bond: In line with Medicare requirements, we have obtained a surety bond, which acts as a financial guarantee against any potential billing discrepancies.


Business License: We operate with a valid business license, ensuring our legitimacy and commitment to legal business practices.


Specialized Certifications: Our team holds specialized certifications for specific types of equipment and services, ensuring that you receive expert care and guidance.


Quality Standards: We strictly adhere to the quality standards set by CMS, ensuring that all equipment is safe, effective, and maintained to the highest standards.


Training and Continuing Education: Our team undergoes regular training and continuing education to stay updated with the latest industry standards and best practices.


Insurance: We are fully insured, providing an added layer of protection and peace of mind for our customers.


HIPAA Compliance: We prioritize the privacy and security of our customers’ information, adhering to the Health Insurance Portability and Accountability Act (HIPAA) standards.


We understand the importance of trust when it comes to medical equipment and services. Rest assured, our certifications and adherence to these standards reflect our unwavering commitment to excellence and the well-being of our customers.

No, rest assured that verification is simply a process to check your eligibility and coverage. Submitting a claim is a separate process that would come later, if applicable.

In many cases, insurance covers the full cost. However, sometimes they might not cover the entire amount, leading to a copay or deductible. If insurance doesn’t cover the item at all, Medical by Baby’s On Broadway offers an option to purchase it at a discounted rate.